Prices for Masters Sunday 2018 are up 11% since Tiger Woods came up just short of winning the Valspar championship last last weekend.
Now that Tiger is again the favorite to win another green jacket, it may be time to start thinking about how high prices could do.
For Sergio Garcia’s run last year to his first major championship ever, prices went up 71% for Sunday over the course week. If ticket prices went up this year at the same 71% rate for Sunday this year, the average would be $3,200, and the highest Master single day price TicketIQ has ever tracked. While Sergio was the biggest Master win since Perhaps Tiger’s first, fans would likely to pay up even more to see Tiger complete his comeback.
While the earlier days wouldn’t see as much of a spike, if Tiger is in the hunt into the weekend, and prices rise 25% across all sessions, it would mean an average average for 2018 (w/o practice) of $3,250.
That would 400% higher than Master Sunday 2014 which was the Master without Tiger Woods.
Maybe Tiger Woods really is back.
After being one of only 12 players to finish at par or better at the Honda Classic last weekend, the odds that Woods will win his fifth Masters improved to 16-1. Tiger, who won the fourth of his green jackets in 2005, has only teed it up at Augusta once since 2013.
But his T-12 finish – eight strokes off the lead at the Honda – was enough to get gamblers excited and for odds makers to move the line. Justin Thomas won the tournament, beating Luke List in a playoff. Woods finished at even par.
According to GolfChannel.com, when Masters odds were first released in August 2017, Woods was a 100-1 shot. Just two weeks ago, the odds had dropped to 25-1. Woods still isn’t favored to win the tournament. Dustin Johnson is the current favorite at 7-1.
Every time Woods plays, the crowds come out, so no one is happier than the men in the green jackets that Woods, who is trying to fashion a comeback from various back injuries, has The Masters on his radar.
“I’m just trying to build towards April,” Woods said in a press conference at Torrey Pines in January. “…I’m looking forward to playing a full schedule and getting ready for the Masters. That’s just been my schedule and my outlook from ’96-on … to try and get ready for Augusta, and there’s no reason to change that.”
Woods has played in three PGA Tour events so far in 2018.
With the specter of Woods returning to Augusta, ticket prices for tournament on the secondary market are high, according to data from TicketIQ.com. Woods has played in 20 Masters Tournaments, the most recent in 2015, when the average price of a tournament for a single-day ticket (not including practice days) was $1,513.46. That number was down from $2,161.72 in 2013 when Tiger was in the mix on the weekend, ultimately finishing tied for fourth.
As the tournament approaches, fans will find the best deal for the first practice day (Monday), according to TicketIQ.com, for which the average asking price is $722.98, but all of the players aren’t typically on site in time for that first round. The average asking price jumps to $1,154.90 to Tuesday and $2,041.58 for Wednesday, the day of the annual Par-3 Tournament.
The highest-priced ticket on a competition day is currently $4,837.42 for Thursday and it falls off through Sunday – though prices will likely head back up again once the field is set, when Tiger commits (or doesn’t), and even during the tournament, when it’s clear who will contend.
Whether Tiger will play or not, just the speculation that he will is enough to get fans excited. Woods won the Masters in 1997, 2001, 2002 and 2005, tying him with Arnold Palmer for the second-most victories. Jack Nicklaus won six.