--- title: Kentucky Draws Highest Venue Premium For Round of 64 Games in Louisville description: TiqIQ looks at ticketing trends for the NCAA tournament games at Louisville's KFC Yum! Center. --- [![BLOG](https://blog.ticketiq.com/hs-fs/hubfs/BLOG.png?width=400&height=120&name=BLOG.png "BLOG")](https://blog.ticketiq.com/blog) - [Shop Now](http://www.ticketiq.com/) - [Baseball](https://blog.ticketiq.com/blog/topic/baseball/) - [Basketball](https://blog.ticketiq.com/blog/topic/basketball/) - [Football](https://blog.ticketiq.com/blog/topic/football/) - [Hockey](https://blog.ticketiq.com/blog/topic/hockey/) - [Soccer](https://blog.ticketiq.com/blog/topic/soccer/) - [Music](https://blog.ticketiq.com/blog/topic/music/) - [Theater](https://blog.ticketiq.com/blog/topic/theater/) - [Other](https://blog.ticketiq.com/blog/topic/other/) # Kentucky Draws Highest Venue Premium For Round of 64 Games in Louisville March 17, 2015 by [Jesse Lawrence](https://blog.ticketiq.com/blog/author/jesse-lawrence) Perhaps the biggest storyline surrounding the [2015 NCAA Tournament](http://www.tiqiq.com/ncaa/ncaa-mens-basketball-tournament-tickets) is Kentucky’s pursuit of the perfect season. The No. 1 Wildcats have gone a flawless 34-0, secured the SEC tournament championship and will now begin their quest in the tournament at the KFC Yum! Center in Louisville this Thursday. [![KFC_Yum!_Center_052](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) The KFC Yum! Center will welcome several enticing matchups over the next week, including No. 8 Cincinnati vs No. 9 Purdue for the Midwest region, No. 6 SMU vs No. 11 UCLA and No. 3 Iowa State vs No. 14 UAB in the South. While Kentucky awaits the winner of the Manhattan/Hampton game Tuesday night, they are set to play in the 9:40pm game on Thursday. Game 1 will be played between UAB and Iowa State at 12:40pm and will be followed by UCLA vs SMU at 3:10pm. Game 3 will be held at 7:10pm between Purdue and Cincinnati and Game 4 will feature Kentucky and either Hampton or Manhattan. On Saturday, Round 3 will feature the winner of Game 1 (UAB/Iowa State) against the winner of Game 2 (UCLA/SMU). Game 3’s winner (Purdue/Cincinnati) will face Game 4’s winner (Kentucky/Hampton/Manhattan). \[embedit cf="HTML1"\] An All-Sessions Pass to Rounds 2 and 3 currently averages at $609.09 on the secondary market. The KFC Yum! Center will see the biggest price difference between individual sessions among all eight hosting venues in Rounds 2 and 3. Session 1 (Iowa State vs UAB/SMU vs UCLA) owns a secondary average of $76.58. Session 2 (Kentucky vs TBD/Cincinnati vs Purdue) sees a $195.73 secondary average, marking a premium of 155%, the biggest difference between two sessions at the same venue. The cheapest ticket to Session 1 is currently $6 while Session 2 sees a get-in price of $69. Session 1 is among just three individual sessions in the entire tournament that owns a secondary average below $100. The two other sessions will be Session 1 at the Jacksonville Veterans Memorial Arena ($50.42) and Session 2 at the Moda Center ($93.22). ## Search our blog [![Blog Banner copy-3](https://blog.ticketiq.com/hs-fs/hubfs/Blog%20Banner%20copy-3.png?width=266&name=Blog%20Banner%20copy-3.png "Blog Banner copy-3")](https://bit.ly/2R9DTL8) ## Blog Categories - [Music (1561)](https://blog.ticketiq.com/blog/topic/music) - [Basketball (475)](https://blog.ticketiq.com/blog/topic/basketball) - [Football (469)](https://blog.ticketiq.com/blog/topic/football) - [Baseball (376)](https://blog.ticketiq.com/blog/topic/baseball) - [Concert Tickets (343)](https://blog.ticketiq.com/blog/topic/concert-tickets) - [Concerts (335)](https://blog.ticketiq.com/blog/topic/concerts) - [Hockey (289)](https://blog.ticketiq.com/blog/topic/hockey) - [TicketIQ (224)](https://blog.ticketiq.com/blog/topic/ticketiq) - [Other (197)](https://blog.ticketiq.com/blog/topic/other) - [MLB (117)](https://blog.ticketiq.com/blog/topic/mlb) - [NBA (104)](https://blog.ticketiq.com/blog/topic/nba) - [NFL (104)](https://blog.ticketiq.com/blog/topic/nfl) - [Golden State Warriors (103)](https://blog.ticketiq.com/blog/topic/golden-state-warriors) - [Theater (95)](https://blog.ticketiq.com/blog/topic/theater) - [Cleveland Cavaliers (93)](https://blog.ticketiq.com/blog/topic/cleveland-cavaliers) - [NCAA Football (91)](https://blog.ticketiq.com/blog/topic/ncaa-football) - [New York Rangers (89)](https://blog.ticketiq.com/blog/topic/new-york-rangers) - [New York Yankees (89)](https://blog.ticketiq.com/blog/topic/new-york-yankees) - [Boston Red Sox (85)](https://blog.ticketiq.com/blog/topic/boston-red-sox) - [Soccer (84)](https://blog.ticketiq.com/blog/topic/soccer) - [New England Patriots (72)](https://blog.ticketiq.com/blog/topic/new-england-patriots) - [Chicago Blackhawks (71)](https://blog.ticketiq.com/blog/topic/chicago-blackhawks) - [Chicago Cubs (68)](https://blog.ticketiq.com/blog/topic/chicago-cubs) - [New York Knicks (67)](https://blog.ticketiq.com/blog/topic/new-york-knicks) - [NCAA Basketball (61)](https://blog.ticketiq.com/blog/topic/ncaa-basketball) - [Dallas Cowboys (60)](https://blog.ticketiq.com/blog/topic/dallas-cowboys) - [Los Angeles Lakers (56)](https://blog.ticketiq.com/blog/topic/los-angeles-lakers) - [NHL (54)](https://blog.ticketiq.com/blog/topic/nhl) - [Green Bay Packers (53)](https://blog.ticketiq.com/blog/topic/green-bay-packers) - [Los Angeles Dodgers (49)](https://blog.ticketiq.com/blog/topic/los-angeles-dodgers) Copyright © TicketIQ 2021 | | | --- | ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jesse Lawrence", "url" : "https://blog.ticketiq.com/blog/author/jesse-lawrence" }, "datePublished" : "2015-03-17T18:30:20.000Z", "headline" : "Kentucky Draws Highest Venue Premium For Round of 64 Games in Louisville", "mainEntityOfPage" : { "@id" : "https://blog.ticketiq.com/blog/2015/03/kentucky-draws-highest-venue-premium-for-round-of-64-games-in-louisville", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ticketiq.com/hubfs/postcards-files/857a27f9-5036-4cc3-8429-996b5d7eae8a-Nov-19-2025-11-01-30-3173-PM.png" }, "name" : "TicketIQ" } } ```