Kentucky Draws Highest Venue Premium For Round of 64 Games in Louisville

Perhaps the biggest storyline surrounding the 2015 NCAA Tournament is Kentucky’s pursuit of the perfect season. The No. 1 Wildcats have gone a flawless 34-0, secured the SEC tournament championship and will now begin their quest in the tournament at the KFC Yum! Center in Louisville this Thursday.

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The KFC Yum! Center will welcome several enticing matchups over the next week, including No. 8 Cincinnati vs No. 9 Purdue for the Midwest region, No. 6 SMU vs No. 11 UCLA and No. 3 Iowa State vs No. 14 UAB in the South. While Kentucky awaits the winner of the Manhattan/Hampton game Tuesday night, they are set to play in the 9:40pm game on Thursday.

Game 1 will be played between UAB and Iowa State at 12:40pm and will be followed by UCLA vs SMU at 3:10pm. Game 3 will be held at 7:10pm between Purdue and Cincinnati and Game 4 will feature Kentucky and either Hampton or Manhattan.

On Saturday, Round 3 will feature the winner of Game 1 (UAB/Iowa State) against the winner of Game 2 (UCLA/SMU). Game 3’s winner (Purdue/Cincinnati) will face Game 4’s winner (Kentucky/Hampton/Manhattan).

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An All-Sessions Pass to Rounds 2 and 3 currently averages at $609.09 on the secondary market. The KFC Yum! Center will see the biggest price difference between individual sessions among all eight hosting venues in Rounds 2 and 3. Session 1 (Iowa State vs UAB/SMU vs UCLA) owns a secondary average of $76.58. Session 2 (Kentucky vs TBD/Cincinnati vs Purdue) sees a $195.73 secondary average, marking a premium of 155%, the biggest difference between two sessions at the same venue. The cheapest ticket to Session 1 is currently $6 while Session 2 sees a get-in price of $69.

Session 1 is among just three individual sessions in the entire tournament that owns a secondary average below $100. The two other sessions will be Session 1 at the Jacksonville Veterans Memorial Arena ($50.42) and Session 2 at the Moda Center ($93.22).

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