Forbes: Lana Del Rey Tickets On Secondary Market Have Prices Among Pop Music's Elite
May 13, 2014
Lana Del Rey is one of the rising stars of the pop world and her recent tour has been a huge success. Over on Forbes, we took a look at how the tour and Lana Del Rey tickets compared with some other major tours happening now and this summer. Here's some of the article:
Pop music’s new power ranking are in and, at least as far as ticket prices are concerned, Lana Del Rey is making a serious charge to the top. According to TicketIQ, the average price for Lana Del Rey tickets on the secondary market are $269.68 for her current tour, making Lana Del Rey the second most expensive female performer in music at the moment — trailing only Beyoncé, who is arguably the biggest female star in music today.
However, the current comparison to Beyoncé may not be entirely fair, as Beyoncé will be co-headlining her upcoming “On the Run” tour with husband Jay-Z, making Jay-Z and Beyoncé tickets the most expensive of the current crop of female performers at an average price of $306.22. Perhaps a more accurate comparison would be Beyoncé’s “Mrs. Carter Show” solo world tour from last year, when Beyoncé tickets were priced at $294.01 on average. This would still keep Lana Del Rey in second position, but there is no denying that she is gaining fast.
In fact, it might be surprising to learn that Lana Del Rey tickets are now priced higher than those of more established female pop powerhouses including Katy Perry, Lady Gaga, and Miley Cyrus. Part of this can be attributed to the relatively rare number of live shows that Lana Del Rey has booked, compared with the long-running massive global tours of her pop diva contemporaries. Lana Del Rey has just eight North American dates remaining on her current tour, followed by five European festival gigs.
Lana Del Rey’s closest rival is Katy Perry who, by comparison, has booked 107 dates for her massive “Prismatic” World Tour. Katy Perry tickets come in at an average price of $262.92 on the secondary market, prices that may be diluted somewhat by the large number of dates available. The tour kicked off May 7 and will have a very busy Perry crossing the globe from North America to Europe to Australia until December 15.
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