Forbes: Prices Of One Direction Tickets For Summer Stadium Tour Outpacing Many Local NFL Teams

May 13, 2014

This summer's One Direction tour is hitting many football stadiums across North America, and with the recent NFL schedule announcement we wrote a piece on Forbes breaking down how One Direction tickets compared to NFL tickets for the teams in those venues. Here's some of that article:

With the first pick in the NFL Draft, the fans select.. One Direction? That seems to be the case this summer when One Direction’s “Where We Are” tour comes through some of the biggest stadiums in the NFL. According to TicketIQ, the average price for One Direction tickets across their North American dates on “Where We Are” are $239.72 on the secondary market. On the One Direction tour, the band will play at 14 NFL stadiums, where the average price during the 2014 season is an almost identical $238.40. Though the average ticket prices for NFL teams from stadium to stadium fluctuate more than a music tour, the average secondary market price is greater for the One Direction concert than an average 2014 NFL home game at nine of those venues.

Only the New England Patriots, Philadelphia Eagles, Chicago Bears and Dallas Cowboys have a season average on the secondary market higher than the One Direction concerts held at their stadiums. The band will play multiple shows at three of those venues, three at Gillette Stadium from August 7-9, two at Lincoln Financial Field on August 13-14, and two at Soldier Field on August 29-30. The band will play one concert at AT&T Stadium on August 24 and one at the Mercedes Benz Superdome on September 25.


One of the biggest price differences between an NFL team and a One Direction concert comes at Raymond James Stadium in Tampa Bay. Buccaneers tickets have a season average at home of $184.16, while the average price for One Direction is 46.3% above that average at $269.52. The 1D concert would also been the most expensive game on the Buccaneers schedule, 24.1% above their highest priced game, a Week 10 game against Atlanta that is averaging $217.12.

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