Yesterday on Forbes, we published an article on the announced Derek Jeter ceremony to be held at Yankee Stadium on September 7th, and the immediate jump in ticket prices after the ceremony was announced. Here is some of the article:
On Friday afternoon, the New York Yankees surprisingly announced a date for a ceremony celebrating the career of shortstop Derek Jeter. The ceremony was set for Sunday September 7 before a game against the Kansas City Royals. In the hours after the announcement, the average asking price for Yankees vs Royals tickets on the secondary market dramatically increased and the game is now the most expensive remaining game of the regular season.
Friday afternoon the average price for the game was $139.57, just 2.4% above the Yankees current season average of $136.32, according to TicketIQ. The average price for the game is now $669.74, 391.3% above the season average and a 380% increase from before the announcement. In the same time frame, the get-in price for the game has gone from $16 to $183, a 1,043.7% increase. The average prices for the other two games during the Royals series are $109.14, 20% below the season average, on September 5 and $138.84, 1.8% above the season average, on September 7.
Before the ceremony announcement was made, the final home gameon the Yankees schedule was the most expensive secondary market ticket in baseball.