Cowboys Tickets Averaging Over $350 For First Trip To Playoffs Since 2010

(UPDATE - 12/31) The Dallas Cowboys will host the Detroit Lions in an NFC Wild Card matchup at AT&T Stadium in Arlington this Sunday. After cementing a first-place finish in the NFC East, the Cowboys now look to make a push into their first Divisional Round playoff game since 2009, where they fell to the Minnesota Vikings in a 34-3 blowout. Five years later, Tony Romo is back to prove he’s worth every penny on his remaining three-year contract. The game will also serve as the most expensive Wild Card meeting this weekend, where the average secondary price for Cowboys vs Lions tickets is $368.14 and get-in price starts at $126.

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The Cowboys currently own the third seed in the NFC, but their postseason comfort will be determined by the end of Sunday. They’ll take on a reeling Redskins team that shouldn’t serve as a threat, but the Cowboys will need both the Seahawks and Cardinals to lose this weekend in order to guarantee a first-round bye. Whether the team will fight in the Wild Card or Divisional Game remains unknown, but Cowboys tickets on the secondary market already own a $309.32 average.

With secondary tickets averaging north of the $300 plateau, prices have gone up more than 9% over the Cowboy’s season average of $283.73 on the secondary market. Fans searching for tickets will find the cheapest seat listed at $102. If the season were to end today, the Cowboys would take on the Arizona Cardinals in the Wild Card Game, as the Cardinals’ 11-4 season has been frustrated by the identical-record Seahawks and their first-place bid in the NFC West.

The Cardinals are a team the Cowboys would rather pass on in a Wild Card matchup, but a loss to the Redskins this weekend may prove costly for Tony Romo and his NFC East champions. One thing remains clear, however - wherever the Cowboys end up, big secondary ticket prices will most certainly follow.

The last time the Cowboys made the playoffs, they hosted a Wild Card game against the Philadelphia Eagles. The average price for the game was $261.85 with a get-in price of $105. It was actually 21% below the average price against the Eagles the Week prior for a game that decided the NFC East.