December 17, 2014
(UPDATE - 12/19) When the Alabama-Ohio State matchup was announced for this season’s Sugar Bowl, there was a significant increase on the secondary market. The average has come down slightly since the announcement, but the game is still well above the price for any Sugar Bowl at the Superdome since 2010. The current average price for the game is $391.20 on the secondary market, which is a 24.4% decrease since the participating schools were announced. However, it is still the most expensive Sugar Bowl by 55.3% over 2014. The current get-in price of $170 is higher than the average price for every Sugar Bowl since 2010 with the exception of last season.
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Below is an infographics on the economics for all the major Bowl games that includes details on sponsorships, school payouts, player swag, and of course tickets.
Embed Code: <a href="http://www.tiqiq.com/ncaa/sugar-bowl-tickets"><img title="source: imgur.com" src="http://i.imgur.com/Z0Yp0pa.jpg" alt="" /></a>
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(UPDATE) The annual Sugar Bowl game has been played annually since 1935 and the game will once again call the Mercedes Benz Superdome in New Orleans, Louisiana its home. The Sugar Bowl is a part of the College Football Playoffs and will host the meeting between the No. 2 and No. 3 ranked teams in January 2015. Starting in January 2015, the Sugar Bowl will be in a three-year rotation with the Rose Bowl, Orange Bowl, Cotton Bowl, Peach Bowl, and Fiesta Bowl whereby they’ll host a semifinal game the first year and feature the SEC and Big 12 conference champions.
The Sugar Bowl hosted the National Championship Game in 2000 and 2004. In the 2000 National Championship game, Florida State defeated Virginia Tech, 46-29. In the 2004 National Championship game, LSU defeated Oklahoma, 21-14. After 2007, the game was reclassified as the ‘BCS National Championship Game’. The Mercedes Benz Superdome hosted the BCS National Championship Game in 2008 and 2012. In the 2008 contest, LSU defeated Ohio State, 38-24. In the 2012 contest, Alabama defeated LSU, 21-0.
| DATE | MATCHUP | VENUE | AVG | GET IN |
| 1/1/2010 | Florida Gators vs. Cincinnati Bearcats | Mercedes-Benz Superdome | $158.40 | $65.00 |
| 1/4/2011 | Arkansas Razorbacks vs. Ohio State Buckeyes | Mercedes-Benz Superdome | $158.48 | $33.00 |
| 1/3/2012 | Michigan Wolverines vs Virginia Tech Hokies | Mercedes-Benz Superdome | $142.70 | $18.00 |
| 1/2/2013 | Louisville Cardinals vs Florida Gators | Mercedes-Benz Superdome | $126.73 | $8.00 |
| 1/2/2014 | Oklahoma Sooners vs Alabama Crimson Tide | Mercedes-Benz Superdome | $281.56 | $87.00 |
| 1/1/2015 | TBD | Mercedes-Benz Superdome | $391.20 | $170.00 |
Over the last month, demand for Sugar Bowl tickets has decreased. According to TicketIQ, the average ticket prices for the Sugar Bowl have fallen from $564.75 to $456.92 while the get-in price has increased from $210 to $213. However, that is the most expensive Sugar Bowl tickets in the last five seasons. Based on the current pairings, the Sugar Bowl would feature a matchup between Oregon and Florida State. While this may not be the most attractive matchup for a game located in Louisiana, football fans would enjoy this clash between top teams.
The Sugar Bowl has been played annually since 1935 and along with the Orange and Sun Bowl is the second oldest bowl games in North America behind only the Rose Bowl. The Sugar Bowl is played at the Mercedes-Benz Superdome and celebrated its 75th anniversary in 2009 and starting in January of 2015 the bowl game will be in a three year rotation with the Rose, Orange, Cotton, Peach, and Fiesta Bowls where they’ll host the College Football Playoffs semifinal game the first year and feature SEC championship game and Big 12 championship game winners over the next two years.
The 2015 Sugar Bowl will host the other CFB semifinal where they will pit the No. 2 and No. 3 ranked teams against each other, where the winner will move on to the Finals of the College Football Championship to determine the who is the best college football team in the country.
Traditionally, the Sugar Bowl usually featured an SEC team but that has changed in the past twenty years due to conference realignments, but ties continue to be strong between the SEC and the Sugar Bowl.
Currently, tickets for the 2015 Sugar Bowl have a current average price of $564.75 in the secondary market with a get in price of $210.
