February 13, 2015
After three straight 11-5 seasons that have been resulted in little postseason success, the Indianapolis Colts and their fans will have reason to celebrate in 2015. Not only has Andrew Luck solidified himself as a top-tier quarterback in the NFL, but Colts tickets for games at Lucas Oil Stadium will see an average price increase of just 1.3% when purchasing primary tickets next season.
Apparently, it’s a differential brought on by secondary market ticket price trends. The Colts have kept a keen eye on which sections sell more and which don’t, with management increasing primary prices in sections that have more secondary demand and slashing prices in less desirable sections.
For non-premium seating, Colts tickets are listed in a price range between $440 and $1,400. Some season ticket holders may rejoice in knowing that prices will not change in select sections, though seats in section 143 have increased from $1,260 to $1,400.
The variable pricing model the Colts will use this season has become the norm in the NFL, with several other teams adopting the same approach last season. Along with sectional demand also comes game desirability within the model, which will increase and decrease prices based on the Colts’ opponent that week.
The move to use the variable pricing model has been implemented to give season ticket holders more flexibility when picking their ticket plans in the upcoming season. Colts owner Jim Irsay believes that giving fans more options will allow them to find a plan that will best fit their budget, an idea that has become gradually less realistic in a world hell-bent on raising ticket prices each season.
Since drafting quarterback Andrew Luck in 2012, the Colts have steadily improved each season. Luck has quickly molded into the organization’s franchise player and has found incredible success under center, though the young gunslinger has failed to bring his team deep into the playoffs over his first three seasons. Since his rookie season, Luck has thrown 86 touchdowns and recorded nearly 13,000 passing yards, setting the NFL record for most passing yards for a quarterback through his first three seasons.
It will be interesting to see if Andrew Luck and the Colts can take another step in the right direction with an offense that ranked first in passing yards and sixth in points. While their running game needs added depth, the team has a large amount of cap space to use this season. The Colts are in good shape to make waves in the offseason and possibly acquire a notable running back that could be the extra mileage needed to get to Super Bowl 50 in 2015.
