As Austin is a big college town, the University of Texas has a big, loyal following. The university will now be rewarding some of that loyalty with a new points system for sporting events. The new loyalty rewards system will be based upon how much each fan has donated to the university or spent on tickets.
The system will not alter the seats for any current season ticket holders, but the top earners will receive benefits when new seats become available, for special events such as bowl games, or any other postseason or highly demanded events.
While the Longhorns' 2015 football season will be the first to implement this system, the rewards will date back to 1986. That season is when the Longhorn Foundation was created. The loyalty points will be based on season ticket history, seat-related contributions and philanthropic gifts. Only ticket purchases will be honored dating back to 1986. Starting with the 1987 season, one point will be given per $100 spent on tickets. Five points will be awarded for each $100 philanthropic contribution since September 1 of 2014.
Texas football tickets are always in high demand when they hit the secondary market. For the 2015 season. tickets for Longhorns home games have an average price of $154.71. The season is set to start September 12 against Rice for the home opener at Darrell K. Royal - Texas Memorial Stadium.