Jason Alexander’s Summer Run Making Prices for Fish in the Dark Tickets Plummet on Secondary Market
April 8, 2015
He’s stocky. He’s bald. He’s Broadway’s newest star. Jason Alexander will return to the limelight this summer when he replaces Larry David as the title character in "Fish in the Dark", the smash comedy that’s been extended at the Cort Theatre into mid-July. Those excited to see the Seinfeld star perform are in luck, too – secondary ticket prices are significantly cheaper during his six-week tenure.
Alexander, whose past Broadway credits include "The Producers" and "Jerome Robbins’ Broadway" (for which he won a Tony Award for Best Leading Actor in a Musical for in 1989), will take on the role of Norman Drexel, the comedy’s protagonist who comes to deal with a death in his immediate family. He’ll take the reins from David beginning June 9and is billed through the current end date, July 19.
The secondary ticket market won’t be as kind to Alexander’s run as it was to David’s, who posts an average secondary price of $382.39 for Fish in the Dark Tickets over his final three months. Alexander’s six-week stay has generated an average price of $266.70, marking a 30.2% price drop when he takes over in June.
It will indeed be the summer of George, but Glamour magazine’s most casual reader will take a backseat to David in terms of secondary market ticket prices. Despite the drop in price between both actors’ residencies, however, their rich history on both Seinfeld and Curb Your Enthusiasm will likely keep fans in the seats at Cort Theatre all summer long.
"Fish in the Dark" grossed $14.5 million in advanced tickets prior to its first show in February, setting a Broadway record no other play has ever accomplished on the Great White Way.