Primarily a product of Florida, the WWE's developmental program NXT is heading on the road for an East Coast live tour through Philadelphia, Albany, Pittsburgh and Ohio.
The brand's popularity has proven to be the real deal, with both “smarks” and brokers quickly snatching up tickets. On the secondary market, WWE NXT Live carries a $127 average asking price across all tour dates – 22% above the Payback Pay-Per-View on May 17th.
Philadelphia has long been known as one of the most passionate wrestling cities, and two shows at the Tower Theatre kick off the tour this Thursday and Friday. However, Thursday remains by far the best value date of the tour with resale tickets as low as $17. Conversely, June 13th at the LC Pavilion in Columbus is the priciest date on the tour at an $147 average asking price and cheapest seat $64. It makes NXT's second sell out at the venue.
Though not technically part of the tour, next Wednesday's Live “Takeover: Unstoppable” special from Full Sail University also has a limited secondary market forming, with tickets for the sold out event going for as high as $105 on TicketIQ.com.
With numerous sell outs under it's belt, lofty goals from the WWE Network and the success of main roster call-ups such as Neville, Rusev and WWE World Heavyweight Champion Seth Rollins, it seems inevitable that WWE will soon stop looking at NXT as a training platform and instead an equal national touring brand.