Will Wayne Brady Joining Kinky Boots Boost Secondary Market Ticket Prices?

Some fans of the Broadway hit show Kinky Boots knew that Billy Porter would not stay as Lola forever, but if there’s someone who can keep anticipation high, it might be the man just announced to step in. Emmy winner Wayne Brady will be joining the cast as lead, starting November 21st, this production marking his second appearance on the Great White Way.  The “Whose Line Is It Anyway” star brings a sort of class and charm to the part of Lola, who is a  fun role to play, and in many ways, resembles  Hedwig from Hedwig and the Angry Inch.  “I'm thrilled to join the Kinky Boots family and unleash my inner Lola,” Brady said in a previously reported statement. “I’m ready to jump in with both feet!”

Wayne Brady will be joining Kinky Boots on Nov. 22 Wayne Brady will be joining Kinky Boots on Nov. 22

There is nothing like a pair of sparkly red mid-thigh-high boots to get fans excited about this spectacular show. Kinky Boots, since its start on Broadway in 2013, has done very well for itself, at the box office. The show grossed $905,672 in the most recent full week. The price on the secondary market for this show has had its ups and downs but as of Wednesday morning, Kinky Boots tickets were the seventh most expensive among Broadway shows with an average price of $247. It will be interesting to see if Brady brings up the ticket price on the secondary market as the weeks prior to his start date approaches.

Based on the 2005 film of the same name and featuring a score by Cyndi Lauper and a book by Harvey Fierstein, Kinky Boots tells the story of Charlie Price, who inherits his father’s dying shoe factory. Price struggles to make ends meet and finds himself meeting Lola, a drag entertainer. The two strike an interesting friendship as Charlie makes those iconic red sparkly thigh-high heeled boots for Lola because she needed a pair of sturdier heals. Winner of six Tony Awards including Best Musical, Kinky Boots is currently being performed at the Al Hirschfeld Theatre on Broadway and welcomes Wayne Brady with open arms as the newest Lola.

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