It is a sunny clear skied day for Manhattan’s Broadway neighborhood on the day when a new show begins previews on the Great White Way. Broadway’s newest original play, Fool for Love begins previews Tuesday night at the Samuel J. Friedman Theatre. The show hasn’t had a lot of press in anticipation to its Broadway debut, however not many shows will have that much published buzz about the production besides when dates, casting, and venue details are posted. This country-inspired play currently has the lowest average price on the secondary market, according to TicketIQ. It is not uncommon for a new Broadway show, prior to its first bow, to have a very low price point for tickets. Ticket prices are either really high, or low depending on the hype prior to its first curtain call. Shows like Hamilton tend to have a higher average price on the secondary market prior to opening night. Fool for Love, still expected to be a show Broadway fans should see, will have to build its popularity organically, which could be a safer outcome than having all that hype built up and not living up to it.
Some Broadway shows can live up to all the hype that the press builds for it, like in Hamilton’s case, however some shows cannot live in the spotlight for long. For example Finding Neverland is starting to show this concept with ticket prices dropping rapidly from over a $200 average price to tickets averaging just $185 as of Tuesday morning. It is very hard for a production, original or revival, to have a high average price point at this time of the year. The end of summer and early fall tends to be a rough patch for Broadway, as does the months of January and early February following the holiday season push. There are a lot of factors for this dry spell for the Great White Way, but regardless, prices are down right now, which explains mainly why Fool for Love ticket prices on the secondary market are as low as they are.
Currently Fool for Love tickets average $166 as of Tuesday morning for its month of previews. The price will most likely increase after the first week of performances on Broadway and when it officially opens on October 8, 2015.
Fool for Love, based on Sam Rockwell’s 1983 play, tells the story of former lovers Eddie and May who reunite in a run-down motel on the edge of the Mojave Desert. Their sexual impulses and alleged affairs still haunt these two ex-lovers, but this time May has a new man in her life.