If there’s one thing the MTV Video Music Awards does best, it’s give music fans something to talk about. Despite the usual fare of pop-culture shenanigans, to no one’s surprise Taylor Swift remained the hot topic of discussion. On Sunday night the singer brought home three Moonmen for “Best Pop Video,” “Best Female Video,” and “Video of the Year,” and beat out her buddies like Nicki Minaj and Ed Sheeran in the process. The newly added accolades are well-deserved for Swift, who has been touring relentlessly since her 1989 World Tour kicked off in May. The tour has been largely considered the top show of the summer, and the ticket demand for Taylor Swift’s concerts has been the most obvious example of that recognition.
As of August 5, Taylor’s 1989 tour had already raked in over $86 million dollars, according to Billboard, and the tour is scheduled to span out until December. If all goes according to plan, the tour should move massive numbers by the time it wraps up. Across the secondary market, the average ticket to see Taylor Swift is currently $393, according to data provided by TicketIQ.
Other popular touring acts this summer included VMA winners Nicki Minaj, Fall Out Boy, and 5 Seconds of Summer, who all took home one Moonman each. Nicki, who won a VMA for “Best Hip-Hop Video,” headlined The Pinkprint Tour from July until the end of August. The tour had a secondary ticket average of $154, which is more than half the price of an average ticket to see Taylor Swift. Comparatively, Fall Out Boy’s Boys of Zummer tour which ran from June until early August, had a secondary ticket average of just $110 across the map. And although 5 Seconds of Summer fittingly snagged an award for “Song of the Summer,” their ticket demand for their Rock Out With Your Socks Out Tour pales in comparison to Swift’s, and has a secondary ticket average of just $118 for all dates.
The winning streak for Taylor Swift truly has no end in sight, as many of her upcoming dates present outrageously competitive ticket prices. Her Sept. 26 show in Nashville has an average secondary ticket price of $1,154, with a get-in of $286, and is currently the most expensive date on the calendar. When the pop star’s tour swung into Los Angeles in mid-August for a string of five shows, the average secondary ticket price for the run was a whopping $603, roughly double her average for the entire tour. The cheapest show on the calendar is currently Taylor’s October 12 show at The Fargodome in North Dakota, where the average secondary ticket price is $217, with a get-in price of $106. Even at her cheapest date, Taylor’s average ticket price is still double many of her VMA competitors.
Aside from her handful of awards, other VMA highlights for Taylor included presenting former foe Kanye West with the Video Vanguard Award, and surprising fans by appearing on stage to sing during Nicki Minaj's opening performance. Last month, the two battled it out on Twitter after Nicki posted an angry tweet about being snubbed from Video of The Year, but in true Taylor Swift fashion, amends were made quickly. Throughout her 1989 tour run, Taylor has featured a famous guest star at nearly every performance, including Alanis Morissette, Justin Timberlake, Avril Lavigne, and even the U.S. Women’s National Soccer team. When arriving on the red carpet on Sunday, Taylor made sure to include her famous (and rather large) girl crew of besties like Selena Gomez, Karlie Kloss, Cara Delevingne, and Gigi Hadid.
Taylor Swift Takes 1989 World Tour to Levi’s Stadium This Weekend
(UPDATE 8/11/15) Taylor Swift is bound for the Bay Area this weekend. The pop superstar will play two consecutive shows at Levi’s Stadium in Santa Clara, California on Friday and Saturday as her 1989 World Tour continues its second North American run. Over the two-show affair, the average price for Taylor Swift tickets at Levi’s Stadium is $296.66 on the secondary market.
Swift’s first show on Friday will be the cheaper of the pair, with tickets averaging $282.01 and get-in price starting at $101. On Saturday night, Taylor Swift tickets own a secondary average of $319.26 and the cheapest ticket starts at $103.
She’ll remain on the west coast through the end of the month, making two stops at Phoenix’s Gila River Arena before beginning a five-show residency at the Staples Center between August 21 and 26. Swifts ends August with a gig at Petco Park in San Diego on August 29.
Taylor Swift Hits Edmonton and Seattle This Week
(UPDATE 8/3/15) Superstar pop artist Taylor Swift will play three gigs between Edmonton and Seattle this week. The 25-year-old will play back-to-back shows at Rexall Place and CenturyLink Field. Expect to pay big ticket prices on the secondary market if planning to attend any of this week’s shows, however, as Taylor Swift tickets average $327.48 over her three-show affair.
Rexall Place will host Swift on Tuesday and Wednesday, and tickets for Taylor Swift in Edmonton average $417.88. The more expensive of the two shows comes on Tuesday, where tickets own a secondary average of $430.41 and get-in price is $163. Wednesday’s show averages $409.39 and the cheapest ticket available is $174.
She will play CenturyLink Field on Saturday night. Taylor Swift Seattle tickets currently own a secondary average of $291.19 and get-in price is $113.
The 1989 World Tour continues in the U.S. and Canada through October 31, when it wraps at Raymond James Stadium in Tampa, Florida. 42 more shows are scheduled over the next three months.
Taylor Swift FargoDome 1989 Tour Date Also Rescheduled
(UPDATE 7/28/15) On Monday it was announced Taylor Swift’s Houston show would be moved up a month, well a corresponding move has also been made up north. Swift was originally slated to play the FargoDome in North Dakota on September 9, which is now the new date for the Houston show at Minute Maid Park. Swift is essentially switching dates as she will now play her FargoDome on October 12, a day before the original scheduled show in Houston. Tickets for the September show will be honored for the new October date. Taylor Swift tickets for the FargoDome date currently have an average price of $192.44 with a get-in price of $86 on the secondary market.
Taylor Swift Houston 1989 Tour Date Rescheduled Due To Astros Playoff Push
Many in the Houston area are ecstatic about the success of the Astros this season. All, except maybe for Taylor Swift fans. The pop star was scheduled to play a show during her massive 1989 World Tour at Houston’s Minute Maid Park on October 13. Because of the possibility of an Astros playoff appearance, something deemed unlikely heading into the season and when the tour was planned, the show has been moved up almost a month to September 9. While still during the regular season, that date will be in the middle of a 10-game road trip for the Astros before they come back to Houston on September 18.
Taylor Swift tickets already purchased for the October show will be honored during the September 9 performance, and any that cannot attend due to the date switch can receive a refund from Ticketmaster. On the secondary market, the Houston date was one of the most expensive remaining on the 1989 Tour. The current average price for the show as of Wednesday afternoon, is $458.10 with a get-in price of $162. Swift has been no stranger to bringing along high ticket prices, as the average across the rest of her North American tour dates is currently $394.16.
The Astros enter Monday night’s action with a record of 55-45, one game behind the Los Angeles Angels of Anaheim for the top spot in the American League West. Houston, however, currently holds the first Wild Card spot in the American League. According to FanGraphs, the Astros have a 41.1 percent chance of winning the division and a 78.5 percent chance of making the playoffs overall. That likelihood put in danger the original date of the Swift concert, as Minute Maid Park may be need to host a playoff game.
Houston has 31 regular season games remaining at home, and they have already struck a deal to make those games more meaningful. Last week the Astros traded for Oakland A’s pitcher Scott Kazmir to align with Dallas Keuchel as a 1-2 punch at the start of the rotation. Over the remaining home games, which start with a three-game series against the Angels, Astros tickets have an average price of $86.79 on the secondary market.