Herald Square every year has an event so spectacular that only the elite of the elite get seats, or you work for the best store in town, Macy’s! The annual Macy’s Thanksgiving Parade showcases artists, athletes, and the best of all Broadway performers along the parade route.
It was announced Monday morning which shows will get those coveted spots on the live telecast on NBC. This year the shows selected were Fiddler on the Roof, Finding Neverland, The King and I, On Your Feet!, Something Rotten!, and the upcoming School of Rock. A special performances from the cast of NBC’s The Wiz Live! will also be featured this year.
Being able to be asked to perform or appear in the parade is always a huge honor for artists, athletes, and broadway stars alike. However it is more of a publicity stunt than what’s popular. If it were about popularity, then Hamilton would have done a performance too. Those coveted performance slots are taken by shows that need help to drive popularity or want to promote their show.
The biggest wave for publicity could be the inclusion of School of Rock, which has yet to open on Broadway. The Thanksgiving showcase will be a week before the the musical officially opens, as it will start previews on November 9 at the Winter Garden Theatre. The show is currently drawing high interest on the secondary market, as School of Rock tickets have an average price of $229.21 prior to previews starting.
Kicking off at 77th Street and Central Park West and ending at Macy’s Herald Square on 34th Street, the annual Macy’s Thanksgiving Day Parade is the event that the public greatly looks forward to. It is the celebration that takes us into the Christmas season, and is basically a huge kick off for it.