There is big time demand for the Falcons final game at the Georgia Dome in what could see them clinch the NFC Championship for the first time since 1999. Looking at ticketing trends, Sunday's upcoming match-up with Green Bay is the most expensive Falcons game ever tracked, both in terms of Average Asking Price AND Cheapest Tickets currently available. As of January 16th, the average price is $777/ticket with cheapest ticket available ("Get-in") $307.
Looking back to the last time the Falcons hosted the NFC Championship (2013 vs San Francisco), Sunday's average price is currently 114% higher at the same time frame. One factor driving up this demand is it being the final NFL game at Georgia Dome. It's the 2nd most in-demand event at Georgia Dome since 2010, trailing just the 2013 Final Four. Despite very reasonable hotel rates (2-Star from $36, 3-Star from $56 via Priceline.com), Packers fans looking to invade the dome are looking at $600+ for Non-Stop flights according to Priceline. Couple that with the predicted thunderstorms throughout the weekend and there may not be much Green & Yellow in the stands.
Diving into some deeper data, there's currently 12,035 tickets available for the NFC Championship game (About 16.8% of Georgia Dome's capacity) with 50% of that number being in the 100's Level, 45% in the 300's Level, 3% in the 200's Level and 2% in Club Level seating. The Falcons/Packers average ticket price of $777 is a 111% increase from Saturday's Falcons/Seahawks Divisional game. Ticket prices are high on the AFC side as well, with Patriots/Steelers averaging slightly below at $757 with only around 2,000 tickets available.
For the Super Bowl, get-in ticket prices have dropped by nearly $1,000 following the eliminations of the Houston Texans and Dallas Cowboys. Our comprehensive guide to the Super Bowl ticket market can be found here: http://blog.tiqiq.com/2017/01/super-bowl-li-tickets-buying-guide/