October 19, 2017
TicketIQ and Gazelle Group announced today that TicketIQ will be the presenting sponsor of the Gotham Classic and the exclusive digital ticket marketing partner for the Gotham Classic and 2K Classic at Madison Square Garden, as well as the Legends Classic at Barclays Center.
The three events, which will take place from November 16th to December 16th, feature some of the biggest names in college basketball, including Louisville, Memphis, Providence, Virginia Tech, Washington, Saint Louis, Pittsburgh, Texas A&M, Penn State, and Oklahoma State.
Using their integrations with primary platforms like Ticketmaster and secondary distribution through TicketIQ.com and other platform partners, TicketIQ has become the leading integrated digital distribution platform for rights holders. Since 2009, TicketIQ has worked with over 100 sports teams, music promoters, venues, festivals, and Broadway shows.
“We’re excited to launch and leverage our new desktop and mobile platform and help fans buy directly through their phone or computer to make sure they’re getting the best possible deal, “said TicketIQ CEO Skip Connors.
TicketIQ is a leading source of ticket data and intelligence for not only ticket sellers, but also many of the leading local and national publications, including CNBC, Bloomberg, ESPN, Atlanta Journal Constitution, New York Post and Chicago Tribune.
”TicketIQ gives us access to superior market intelligence and distribution. We are excited to be working together”, said Rick Giles, President of Gazelle Group.
In addition to selling tickets on Ticketmaster, TicketIQ.com and the TicketIQ App, TicketIQ helps partners like Gazelle distribute tickets to platform Partners, including View From My Seats, SeatSmart and hundreds of earned media partners including college basketball fan sites, as well as Facebook and Twitter accounts.
About TicketIQ
TicketIQ’s mission is to bring full transparency to the ticket market by connecting fans with access to more direct sellers than any other ticketing source. TicketIQ works with over 100 professional and collegiate teams, promoters, festivals and venues to help drive digital marketing and distribution across all channels and provides a Low Price Guarantee on over up to 50% of listings. Fans can access TicketIQ through it’s website as well as it’s 5-star app available in the Apple’s app store and on Google Play. Read TicketIQ’s recent blog article on The Golden Knights, Gambling and the Future of Sports Attendance.
About Gazelle
The Gazelle Group is a sports marketing firm based in Princeton, N.J., specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the 2K Classic benefiting Wounded Warrior Project, Legends Classic, the Gotham Classic presented by TicketIQ, and the College Basketball Invitational. For more information on the Gazelle Group, please visit gazellegroup.com.
