The Complete Guide to Buying Super Bowl LIII Tickets

Super Bowl LIII is quickly approaching, and TicketIQ is here to cover the ins and outs of everything going on in Atlanta. From when to buy the cheapest Super Bowl LIII tickets to where each A-list party will be, this guide will help fans find their footing at the biggest sporting event of the year.

Historical Super Bowl Ticket Price Trend: 2010-2019

Tickets for Super Bowl LIII are poised to be the most expensive sports ticket in history. According to data from TicketIQ.com, Super Bowl tickets are currently trending at $9,640, which will make them the most expensive of the decade by a long shot. The average asking price rose from $6,108 before the AFC and NFC conference championships were set. The next most expensive Super Bowl of the last 10 years was last year's when fans paid $7,277 on the secondary market to see the Philadelphia Eagles beat the New England Patriots in Minneapolis. 

Though tickets usually become less expensive as an event gets closer, the trend has been up, though that could change depending on which of the NFL's "final four" get to the Super Bowl. A New England Patriots-Los Angeles Rams matchup would likely be the priciest of the scenarios. Neither team will be home for conference championship weekend, but fans drove the price of a ticket to the Dallas Cowboys at Rams NFC Divisional game to $717, which was the highest of the decade. The Los Angeles Chargers at New England game cost fans average of $472, which ranks No. 3 for Divisional games since 2010, when TicketIQ.com began tracking data.

Last year, the average asking price increased from $8,024 to $9,060 between four weeks and two weeks out from the date of the Super Bowl. Prices dipped significantly by one week before the game, to $5,339, before jumping up to $7,277 on game day. The trend was similar, but even more pronounced in 2017. 

Super Bowl Daily Prices: From Championship Sunday To Super Bowl Sunday

 

Super Bowl Ticket Quantity Trends

With around 2,200 tickets available on the secondary as of January 15, and the game participants not yet set, look for continued fluctuation in the average asking price. In 2018, ticket prices stayed on a consistent upward trend after the final four teams were set, but on game day, even the cheapest ticket cost fans $3,285, so it's not unreasonable to think that Super Bowl LIII will eclipse that. The current get-in price is $3,325. 

At three weeks out, there were fewer than 1,000 tickets available on the secondary market in 2017 and 2018, as compared to 2,200 this year. In fact, in 2017, there were only 155 tickets available. But in both cases, the secondary market was flooded with tickets by two weeks out, which would account for the drop in prices at the one-week mark. The closer the games got, the more tickets became available in both years, before fans began pushing prices up again heading into game day.

In 2018, the get-in price was $4,080 a month before the game and see-sawed to $4,370 two weeks before the game before dropping to $2,745 a week out. The game-day get-in price settled at $3,285. In 2017, the get-in price was $4,378 a month out, and see-sawed before dropping to $3,046 two weeks before the game. From there, it trended down before settling at $1,974 on game day. 

If that information offers any insight, it's this: the best time to buy is about a week before the Super Bowl.

 

5-Year Super Bowl Year Market History To Explain The 2015 Market Blow Up

As covered by TicketIQ Founder Jesse Lawrence is The Daily Beast four years ago, 2015 was a ‘busted’ market driven by bad bets that prices would fall, as they had almost every year before.

At the peak of the high-supply era, there were 13,000 tickets available on the secondary market. This year, there are significantly more tickets available -- 2,200 compared to about 950 and 150 in 2018 and 2017, respectively -- than in the previous two years. The number of available tickets more closely mirrors the 1,900 that were available at three weeks out in 2016. The cheapest ticket dropped from $3,400 to about $3,200 between four weeks and one week out before settling at $2,714. Those numbers again bear out the idea that the best time to buy is about a week before the game. 

Here's an Infographic narrative of the Super Bowl market for the previous 5 years that illustrates what happened in 2015.

 

 

The Best Time to Buy Super Bowl LIII Tickets

So, when should you buy Super Bowl tickets? That's a tricky question, given who is playing in the conference championships. It's a good bet that tickets will cost more if the Patriots get in, and prices will likely fall if Kansas City emerges as the AFC champion. The scenario is similar, but probably won't be as pronounced, on the NFC side. A Rams win could drive prices up, while a Saints victory could push them down. The only real wild card in that scenario is geography -- while Saints fans may not be as spendy as their Rams counterparts, it's only a 7-hour drive from downtown New Orleans to downtown Atlanta. 

The NFL is keeping a tighter rein on tickets available to the secondary market by selling through their own vendor, NFLOnLocation.com and its PrimeSport.com division.

The league also only makes a tiny percentage of tickets available to the general public, with the lion’s share going to the competing and host teams. That said, history shows that showing restraint can often result in a better price for a Super Bowl ticket. A drop in ticket prices close to an event is usually the result of unsold resale tickets flooding the market. Still wondering when to buy? Below are some suggestions for trying to get the best deal:

  • Monitor the market. Look at prices on the secondary market for Super Bowl LIII tickets multiple times per day and pick a price point that you’re willing to pay.
  • For fans waiting to see prices drop for LIII, if the Patriots  are headed to Atlanta, that will likely mean 2019 prices finish higher than last season. For Super Bowl LII in Minneapolis, the get-in price dropped to $2,550 briefly the Friday before the game, before bouncing back up to $3,285 on game day. 
  • Download the TicketIQ app for the best deals on all Super Bowl LIII tickets. The TicketIQ app is most transparent ticket app in the marketplace and pools tickets and data from over 90 percent of the resale market, giving fans the best price points on the big game.

Zone-by-Zone Pricing on TicketIQ

Getting the best seat for the game is of paramount of importance, whether you want to be able to see the sweat rolling down players’ faces or you just want to be in the room. Key to finding a good seat is also finding a good value. As of January 15, the cheapest available seats were in the Upper End Zone, in Row 23 in Section 323, with prices starting at $3,325. The next least expensive available tickets were located in the Upper Corner, Row 7 of Section 19, starting at $4,158.

Mezzanine and lower-bowl seats were also available, for between about $4,500-$5,200, and fans could select from lower-level seats in the corners or in the end zones. If money is no object, lower-level club or lounge tickets were available, beginning at $10,000. 

Super Bowl LIII Ticket Allotment

 

Traveling To Atlanta

Planning a trip to the Super Bowl if your team advances? Prices vary widely depending on where you're coming from and what kind of accommodations you prefer, but we're here to offer some suggestions. All information is via Priceline.com, is based on travel to Atlanta on February 1 and back home (wherever that is) on February 4, and a three-night hotel stay. Fares and hotel rates were valid as of January 17.
 
Boston
Should the Patriots advance to their fourth Super Bowl in five years, the least expensive roundtrip nonstop tickets available on Priceline start at $392.60 for a roundtrip flight to Atlanta on Delta. For that price, many of the flights leave early on February 1, and late at night February 4, so fans can potentially get four full days in Atlanta while paying for only three nights of hotel. Hotel rates start at $123 for a two- or two-and-a-half star hotel, and $193 for a three-star or better hotel. According to a Priceline search, it's less expensive -- starting at $319.50 -- to fly out early February 2 and return late-night February 4. 
 
Kansas City
Should the Chiefs get their first Super Bowl since 1970, nonstop roundtrip airfare on Delta, according to Priceline, can be had for as little as $374.60. There are options for early morning flights on the way out and late-night flights on the return, so fans can maximize their time in Atlanta. For a three-night stay, hotel rates start at $123 for a two- or two-and-a-half star hotel, and $193 for a three-star or better hotel. In addition, if you're willing to live on the edge a little, Priceline is offering a cheaper fare of $336.99 for its "Express Deal," which promises a morning flight out and a night flight home, but the carrier is not revealed until the time of booking. This deal may include a flight with a stop. 
 
Los Angeles
The longest flight by far is, predictably, the most expensive, but Rams fans haven't seen their team in the Super Bowl in 17 years. According to Priceline, the cheapest nonstop roundtrip ticket from Los Angeles to Atlanta is $551.62 on discount carrier Spirit Airways. There is only one option available at the price, leaving LAX at 9:30 a.m. on February 1 and arriving in Atlanta at 4:30 p.m. The return leaves Atlanta at 11:20 a.m. and arrives at LAX at about 1:30 p.m. For fans who can leave a day earlier, Priceline suggests flying out January 31 for a savings of about $100. Hotel rates start at $123 for a two- or two-and-a-half star hotel, and $193 for a three-star or better hotel.
 
New Orleans
The closest home city of the four possible Super Bowl teams, New Orleans is less than an eight-hour drive to Atlanta, but for fans who want to fly, Priceline's cheapest nonstop roundtrip flight will cost $222.55, with service to Atlanta on discount-carrier Spirit Airlines and service back to New Orleans on Delta. For that price, you'll arrive in Atlanta at about 1:30 p.m. on February 1 and head home late night, allowing fans to take advantage of nearly four full days at the Super Bowl. There is only one combination of flights available at the $222.55 rate. Hotel rates start at $123 for a two- or two-and-a-half star hotel, and $193 for a three-star or better hotel.

Dos and Don’ts at Mercedes-Benz Stadium

As with every Super Bowl, security will be tight and fans will be required to pass through a metal detector before entering the stadium. According to the Mercedes-Benz Stadium website, fans may carry the following items into the stadium:

  • Bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12 
  • Non-Clear bags no larger than 4.5 x 6.5 
  • Handheld signs, banners, and flags, provided they are event related and in good taste as determined by stadium security. 
  • 1 factory-sealed, non-frozen 500mL (16.9 fl. Oz.) bottle of water 
  • Hand-held still-photo or video cameras 
  • Parents with small children may bring plastic bottles of formula or milk i
  • Strollers (but must be checked)
  • Tablets (e.g. iPads) are permitted if they are smaller than 12”x12”x6” 
  • Diaper bags accompanying a child (subject to search)
  • Baby and infant care items (such as formula) 
  • Any type of non-clear bag exceeding 4.5” x 6.5” in size are not permitted unless medically necessary 

Prohibited items and behaviors

  • Abusive, foul or disruptive language 
  • Alcohol
  • Animals(except service animals to aid guests with disabilities) 
  • Bags that do not follow The Mercedes – Benz Stadium clear bag policy 
  • Battery packs 
  • Bottles, cans and beverage containers of any kind 
  • Cameras with lens longer than 6" (detachable or non-detachable) 
  • Chairs, booster seats, stools or other seating devices 
  • Food items 
  • Inflated balls 
  • Knives of any length 
  • Laptop computers
  • Large Umbrellas (must be under 33 inches) 
  • Laser Pointers 
  • Lights 
  • Musical instruments 
  • Noisemakers 
  • Professional cameras with zoom lenses greater than 200mm or larger than six inches in length 
  • Pyrotechnics, firearms and weapons of any kind or any other item or action deemed dangerous or inappropriate
  • Signs or flags (larger than 3’ X 5’), shakers, pom-poms or any item with a pole or stick. 
  • Thermoses/Cups  
  • Tripods, monopods and Selfie-Sticks 

 

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