Super Bowl LIII is quickly approaching, and TicketIQ is here to cover the ins and outs of everything going on in Atlanta. From when to buy the cheapest Super Bowl LIII tickets to where each A-list party will be, this guide will help fans find their footing at the biggest sporting event of the year.
Historical Super Bowl Ticket Price Trend: 2010-2019
Tickets for Super Bowl LIII are poised to be the most expensive sports ticket in history. According to data from TicketIQ.com, Super Bowl tickets are currently trending at $9,640, which will make them the most expensive of the decade by a long shot. The average asking price rose from $6,108 before the AFC and NFC conference championships were set. The next most expensive Super Bowl of the last 10 years was last year's when fans paid $7,277 on the secondary market to see the Philadelphia Eagles beat the New England Patriots in Minneapolis.
Though tickets usually become less expensive as an event gets closer, the trend has been up, though that could change depending on which of the NFL's "final four" get to the Super Bowl. A New England Patriots-Los Angeles Rams matchup would likely be the priciest of the scenarios. Neither team will be home for conference championship weekend, but fans drove the price of a ticket to the Dallas Cowboys at Rams NFC Divisional game to $717, which was the highest of the decade. The Los Angeles Chargers at New England game cost fans average of $472, which ranks No. 3 for Divisional games since 2010, when TicketIQ.com began tracking data.
Last year, the average asking price increased from $8,024 to $9,060 between four weeks and two weeks out from the date of the Super Bowl. Prices dipped significantly by one week before the game, to $5,339, before jumping up to $7,277 on game day. The trend was similar, but even more pronounced in 2017.
Super Bowl Daily Prices: From Championship Sunday To Super Bowl Sunday
Super Bowl Ticket Quantity Trends
With around 2,200 tickets available on the secondary as of January 15, and the game participants not yet set, look for continued fluctuation in the average asking price. In 2018, ticket prices stayed on a consistent upward trend after the final four teams were set, but on game day, even the cheapest ticket cost fans $3,285, so it's not unreasonable to think that Super Bowl LIII will eclipse that. The current get-in price is $3,325.
At three weeks out, there were fewer than 1,000 tickets available on the secondary market in 2017 and 2018, as compared to 2,200 this year. In fact, in 2017, there were only 155 tickets available. But in both cases, the secondary market was flooded with tickets by two weeks out, which would account for the drop in prices at the one-week mark. The closer the games got, the more tickets became available in both years, before fans began pushing prices up again heading into game day.
In 2018, the get-in price was $4,080 a month before the game and see-sawed to $4,370 two weeks before the game before dropping to $2,745 a week out. The game-day get-in price settled at $3,285. In 2017, the get-in price was $4,378 a month out, and see-sawed before dropping to $3,046 two weeks before the game. From there, it trended down before settling at $1,974 on game day.
If that information offers any insight, it's this: the best time to buy is about a week before the Super Bowl.
5-Year Super Bowl Year Market History To Explain The 2015 Market Blow Up
As covered by TicketIQ Founder Jesse Lawrence is The Daily Beast four years ago, 2015 was a ‘busted’ market driven by bad bets that prices would fall, as they had almost every year before.
At the peak of the high-supply era, there were 13,000 tickets available on the secondary market. This year, there are significantly more tickets available -- 2,200 compared to about 950 and 150 in 2018 and 2017, respectively -- than in the previous two years. The number of available tickets more closely mirrors the 1,900 that were available at three weeks out in 2016. The cheapest ticket dropped from $3,400 to about $3,200 between four weeks and one week out before settling at $2,714. Those numbers again bear out the idea that the best time to buy is about a week before the game.
Here's an Infographic narrative of the Super Bowl market for the previous 5 years that illustrates what happened in 2015.
The Best Time to Buy Super Bowl LIII Tickets
So, when should you buy Super Bowl tickets? That's a tricky question, given who is playing in the conference championships. It's a good bet that tickets will cost more if the Patriots get in, and prices will likely fall if Kansas City emerges as the AFC champion. The scenario is similar, but probably won't be as pronounced, on the NFC side. A Rams win could drive prices up, while a Saints victory could push them down. The only real wild card in that scenario is geography -- while Saints fans may not be as spendy as their Rams counterparts, it's only a 7-hour drive from downtown New Orleans to downtown Atlanta.
The NFL is keeping a tighter rein on tickets available to the secondary market by selling through their own vendor, NFLOnLocation.com and its PrimeSport.com division.
The league also only makes a tiny percentage of tickets available to the general public, with the lion’s share going to the competing and host teams. That said, history shows that showing restraint can often result in a better price for a Super Bowl ticket. A drop in ticket prices close to an event is usually the result of unsold resale tickets flooding the market. Still wondering when to buy? Below are some suggestions for trying to get the best deal:
- Monitor the market. Look at prices on the secondary market for Super Bowl LIII tickets multiple times per day and pick a price point that you’re willing to pay.
- For fans waiting to see prices drop for LIII, if the Patriots are headed to Atlanta, that will likely mean 2019 prices finish higher than last season. For Super Bowl LII in Minneapolis, the get-in price dropped to $2,550 briefly the Friday before the game, before bouncing back up to $3,285 on game day.
- Download the TicketIQ app for the best deals on all Super Bowl LIII tickets. The TicketIQ app is most transparent ticket app in the marketplace and pools tickets and data from over 90 percent of the resale market, giving fans the best price points on the big game.
Zone-by-Zone Pricing on TicketIQ
Getting the best seat for the game is of paramount of importance, whether you want to be able to see the sweat rolling down players’ faces or you just want to be in the room. Key to finding a good seat is also finding a good value. As of January 15, the cheapest available seats were in the Upper End Zone, in Row 23 in Section 323, with prices starting at $3,325. The next least expensive available tickets were located in the Upper Corner, Row 7 of Section 19, starting at $4,158.
Mezzanine and lower-bowl seats were also available, for between about $4,500-$5,200, and fans could select from lower-level seats in the corners or in the end zones. If money is no object, lower-level club or lounge tickets were available, beginning at $10,000.
Super Bowl LIII Ticket Allotment
Traveling To Atlanta
Dos and Don’ts at Mercedes-Benz Stadium
As with every Super Bowl, security will be tight and fans will be required to pass through a metal detector before entering the stadium. According to the Mercedes-Benz Stadium website, fans may carry the following items into the stadium:
- Bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12
- Non-Clear bags no larger than 4.5 x 6.5
- Handheld signs, banners, and flags, provided they are event related and in good taste as determined by stadium security.
- 1 factory-sealed, non-frozen 500mL (16.9 fl. Oz.) bottle of water
- Hand-held still-photo or video cameras
- Parents with small children may bring plastic bottles of formula or milk i
- Strollers (but must be checked)
- Tablets (e.g. iPads) are permitted if they are smaller than 12”x12”x6”
- Diaper bags accompanying a child (subject to search)
- Baby and infant care items (such as formula)
- Any type of non-clear bag exceeding 4.5” x 6.5” in size are not permitted unless medically necessary
Prohibited items and behaviors
- Abusive, foul or disruptive language
- Animals(except service animals to aid guests with disabilities)
- Bags that do not follow The Mercedes – Benz Stadium clear bag policy
- Battery packs
- Bottles, cans and beverage containers of any kind
- Cameras with lens longer than 6" (detachable or non-detachable)
- Chairs, booster seats, stools or other seating devices
- Food items
- Inflated balls
- Knives of any length
- Laptop computers
- Large Umbrellas (must be under 33 inches)
- Laser Pointers
- Musical instruments
- Professional cameras with zoom lenses greater than 200mm or larger than six inches in length
- Pyrotechnics, firearms and weapons of any kind or any other item or action deemed dangerous or inappropriate
- Signs or flags (larger than 3’ X 5’), shakers, pom-poms or any item with a pole or stick.
- Tripods, monopods and Selfie-Sticks