June 21, 2018
Jay-Z & Beyonce’s “On the Run II Tour” is a big hit … and the North American leg hasn’t even started yet. The tour, which began in Wales June 6, will make its first U.S. stop in Cleveland on July 25. Demand is high, and the tour has the highest average asking price on the secondary market for any Jay-Z tour this decade, according to TicketIQ.com. The $403 average asking price is more than double the $189 average fans paid in 2017 to see Jay-Z perform on his own. The next most expensive Jay-Z tour was in 2011-12, during the “Watch the Throne Tour” with Kanye West. The average price for that tour settled at $299.
Tickets can be had for less on the primary market than the secondary market in some cases. The get-in price for the Aug. 11 show at Chicago’s Soldier Field on the secondary market is $62, while the cheapest price listed on Ticketmaster for that date is $49.50. In Houston, secondary market tickets are cheaper – the get-in price on the secondary market is $44 on Sept. 16, and the least expensive Ticketmaster ticket is listed for $49.50.
In some of the smaller markets, the cheapest get-in price on the secondary market for the July 25 show in Cleveland is $45 vs. $49.50 on the primary market, but in Nashville a month later, the primary market get-in price of $49.50 trumps $77 on the secondary market.
The highest average asking price for any of the tour stops, according to TicketIQ.com, is $813 for the final date at Miami’s Hard Rock Stadium. The lowest average asking price is $202 for the July 30 show at Lincoln Financial Field in Philadelphia.
For fans still looking for tickets, TicketIQ can help. Among the company’s Low Price Guarantee Listings, tickets are still available for as little as $74 in Section 331, Row 17 for the Aug. 26 date in Atlanta or in Section 338, Row 32 for the Aug. 18 Orchard Park, NY date.
