Market Report: U2's Experience + Innocence Tour Tickets

U2’s fourth tour of the decade is generating enough hype to make demand the second highest of the decade. According to TicketIQ.com, the current average asking price for the Experience + Innocence Tour tickets, which includes 28 arenas in North America and Europe, is $304. That secondary market price is second only to last year’s 19-stadium Joshua Tree Tour, for which fans paid an average of $502. The average capacity for the arenas for the current tour is 31,778 vs. 69,588 for the stadiums U2 played in last year.

U2 had planned to release its Experience + Innocence album prior to the 2017 tour, but delayed it for political reasons, including Brexit and the U.S. presidential election. The album was released in December 2017, and is the basis for the current tour.

 

 

The 2017 tour was the first time that U2 reprieved a vintage album on tour – it played the entire “Joshua Tree” album at each tour stop. The tour was a massive success, grossing $316 million, according to Wikipedia, which made it the highest grossing tour of the year. That show is No. 8 in gross revenue for the decade. U2’s 2009-11 U2 360° Tour, which grossed $736,421,584 is No. 1. The Innocence + Experience Tour in 2015 grossed $152,200.

Tickets for the current tour are still available via Ticketmaster.com on the primary market and start as low as $74 for Section 121, Row 7 at the June 29 show in Newark, NJ. The most expensive tickets on the primary market are $1,499 in Row 6, Section 107 at Madison Square Garden on June 25.

There is currently a moderate price difference for buying tickets on the primary market vs. the secondary market. Looking at current prices on both primary seller Ticketmaster.com and secondary marketplace TicketIQ.com, there is about a $40 gap in prices between the primary and secondary markets for the July 1 Madison Square Garden. A ticket in Section 103, Row 16 on Ticketmaster costs $369 vs. $407 for a seat in the same row on TicketIQ.com. Fans looking for tickets can look at TicketIQ.com’s Low Price Guarantee Listings, where tickets to that show are available for as little as $101 in Section 323, Row 1.

The second leg of the Experience + Innocence Tour began at TD Garden in Boston Thursday. The band will play seven dates on the East Coast before heading Europe for dates in Germany, France, Portugal, Spain, Denmark, The Netherlands, Italy, and the United Kingdom. The tour wraps up in Dublin on Nov. 10.

The politically conscious band calls Dublin home and has released 14 albums dating back to 1980. The current tour is U2’s 16th since 1979.

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