The Coronavirus Impact On The Secondary Ticket Market For The 2020 MLB Season

With events being canceled or postponed due to the coronavirus daily, we wanted to take a look at the potential impact this will have on the secondary ticket market for the 2020 Major League Baseball season.

The estimates are based on secondary market value x the number of games canceled. Attendance for those games is based on the 2019 season averages for each team. This is not a precise measure, but it's the simplest way to benchmark magnitude of losses, by team and across the entire league.  

It was originally announced that Opening Day would be delayed at least two weeks. However, with last week's CDC recommendation that organizers cancel or postpone events with 50 people or more for 8 weeks, that delay will likely be a lot longer. Due to that uncertainty, we've broken out the data to reflect three scenarios: games postponed through April, games postponed through the All-Star break, and a loss of the entire season (we don't expect the latter to occur)

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By our estimates, the lost ticket revenue for the MLB is approximately $1 Billion just for March and April. That number jumps to $2.5 Billion if half the season is lost and just under $5.1 Billion if the entire season is canceled. Here's a tracking sheet for value lost for each team in the MLB, NBA, NHL and each round of March Madness. 

Below is a look the biggest ticket market losses by team. 

Postponed Games Through April

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Postponed Games Through the All Star Break

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Full Season Canceled

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We also wanted to take a look at just the impact of Opening Day games for each team. For that, we took the secondary market average price for Opening Day at 100% capacity:

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If you did purchase MLB tickets for the upcoming season and the game is canceled, here is some important refund information:

  • If you purchased tickets on TicketIQ.com for an upcoming event that has been canceled, for any reason including the coronavirus, you will receive a full refund of the purchase price.  
  • If your event has recently been canceled and hasn't received notification of a refund please email support@ticketiq.com.
  • Refunds are processed and credited within a week or two of the cancelation. 
  • If an event is postponed for a later date, your tickets are most likely still valid for the event. If you're unable to make a rescheduled date, please contact us and we'll do our best to accommodate. Currently, teams are making the decision on how and if to issue refunds for postponed events, and TicketIQ is following team policy. The situation in evolving by the day, as you can read about in this article from OregonLive.com.

Below is our raw data for a half season:

Half Season Postponed
Team Average Price 2019 Avg Attendance Games Postponed Gross
Los Angeles Dodgers $102 49,066 40 $200,189,280
Boston Red Sox $125 36,107 40 $180,535,000
New York Yankees $109 40,795 40 $177,866,200
St. Louis Cardinals $89 42,968 40 $152,966,080
Chicago Cubs $96 38,208 40 $146,718,720
Washington Nationals $98 27,899 40 $109,364,080
Houston Astros $69 35,276 40 $97,361,760
Los Angeles Angels $62 37,272 40 $92,434,560
Philadelphia Phillies $68 33,672 40 $91,587,840
Milwaukee Brewers $63 36,091 40 $90,949,320
Seattle Mariners $61 33,429 40 $81,566,760
New York Mets $65 30,155 40 $78,403,000
Cleveland Indians $90 21,465 40 $77,274,000
Minnesota Twins $67 28,323 40 $75,905,640
Atlanta Braves $56 32,779 40 $73,424,960
Texas Rangers $68 26,333 40 $71,625,760
San Diego Padres $57 29,585 40 $67,453,800
Colorado Rockies $45 36,954 40 $66,517,200
Arizona Diamondbacks $60 26,364 40 $63,273,600
Chicago White Sox $76 20,622 40 $62,690,880
Oakland Athletics $72 20,521 40 $59,100,480
Cincinnati Reds $65 22,329 40 $58,055,400
San Francisco Giants $64 22,120 40 $56,627,200
Kansas City Royals $72 18,267 40 $52,608,960
Toronto Blue Jays $59 21,607 40 $50,992,520
Pittsburgh Pirates $58 18,413 40 $42,718,160
Detroit Tigers $49 18,536 40 $36,330,560
Tampa Bay Rays $56 14,552 40 $32,596,480
Baltimore Orioles $49 16,146 40 $31,646,160
Miami Marlins $58 10,016 40 $23,237,120
         
      Total $2,502,021,480

TicketIQ is committed to Transparent Ticketing, and we make much less on 'sold out' tickets compared to other major marketplaces like StubHub and Vivid. That means ticket buyers save from as much as 25% on TicketIQ for sports, music and theater tickets.  We're able to do this because we also work with festival directly to help them sell tickets at face price, directly to consumers like you, through Ticketmaster, Frontgate, Eventbrite and others ticketing platforms. 

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