FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021.
In addition to helping ticket sellers find new fans, FanIQ also provides clients with insights on purchase-path optimization, as well as demographic and psychographic profiles for prospects and existing users.
“With the Covid-19 disruption to the event economy, 2021 is likely to be the most challenging year ever for ticket sellers. We launched FanIQ to give teams, venues, and music promoters a tool to help scale up data-driven, direct-to-consumer marketing without additional technology investment,” said TicketIQ founder, Jesse Lawrence.
FanIQ also taps into TicketIQ’s network, which includes over 40 million user profiles of both ticket shoppers and engaged fans from across 500 sports and music-focused publisher partners and social media influencers.
Over the last 5 years, TicketIQ has used integrations with primary ticketing partners like Ticketmaster, SeatGeek, FrontGate, and Eventbrite to sell tickets directly to fans on behalf of over 300 teams, venues and promoters. Past clients include the New York Knicks, Orlando City Soccer Club, festivals like Bottlerock Napa and Country Thunder, and universities including the University of Southern California, University of Virginia, and Mississippi State.
With the launch of FanIQ, the company also announced two advisory board members; John Abbamondi, the CEO of Brooklyn Sports and Entertainment, and Daren Lucas, the former director of ticket sales at the University of North Carolina, and senior executive at NASCAR and Primesport.
TiqIQ, Inc. launched in 2009 as a white-label ticket selling platform for publishers like the Washington Post, Boston Globe, Atlanta Journal-Constitution, and SBNation. Using first-party data from these publishing partners, The company leveraged programmatic media to help teams sell tickets direct-to-consumers through integrations with ticketing platforms, including Ticketmaster, Eventbrite, SeatGeek, and Telecharge. Since its founding, the company has worked with hundreds of ticket sellers to promote unsold tickets and membership plans. In 2015, the company launched TicketIQ.com as a consumer destination that it is now the leading source of information on the ticket market, with data published in over 5,000 articles across publications including ESPN, Bloomberg, CNBC, Fox News, MarTechSeries and Forbes. The company is headquartered in New York City.
FanIQ Screen Shot Showing Un De-Duplicated Target Audiences By Platform: